Choosing the right keywords for SEO content

 

Keywords are a funny thing when it comes to SEO (search engine optimisation). Like every other aspect of the SEO game, everyone has a different view on keywords yet there are a few common factors. Most agree that:

• you should use the google keyword tool
• aim to use highly searched keyword terms
• find good long tail keywords

Great ideas and should be part of your keyword building strategy. But what if you’re a manufacturer that specialises in “duck syphoning V8 plastic engines integration 2.0″ software. Yep, that’s exactly how the every day office type looking to buy your software is going to find you. NOT!

Start thinking outside the box. That’s what I do as the SEO Guru of Melbourne. If you’re selling niche products, do your new customers know what keywords to find you for? Do you simply list the keywords you know and pray that that’s what people are searching for?

Looking at keywords from a customer point of view can add valuable converting phrases you probably haven’t thought about. Instead of going for Melbourne SEO Expert, I’m putting myself out there as the Melbourne SEO Guru. Keywords can get you in front of the people that you want as clients/customers. By using Guru, there’ll be some other like minded individual out there who has a sense of humour as well as a sense of purpose and direction with their business.

I know he’s the Dalai Lama but he’s my guru

Use keywords to your advantage. Perhaps change your focus to other customers that aren’t as commonly communicated to because everybody is feeding the mass markets. You’ll never know where thinking outside the box might take you.

 

 

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